Is Clorox (CLX) a Buy, Sell, or Hold Now?
AI-powered insights updated on 8/29/2025.
AI Signal: SELL
CLX faces bearish technical momentum, with a downtrend and price declines below key moving averages, conflicting with moderately positive dividend news and mixed financials.
Price Trend
Downtrend with lower highs and lows
Dividend Stability
Consistent dividend growth (Dividend Aristocrat)
Gross Margin
Improved gross margin (up 240 bps)
Full Analysis Breakdown
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