Mattel (MAT): AI-Powered Options Trade Opportunity
AI-powered insights updated on 11/4/2025.
Trend Strength
Above 50-day Moving Average
R S I Momentum
Strengthening from oversold levels
30- Day Change
Outperforming industry average
Full Analysis Breakdown
Mattel is a global toy and family entertainment company with a portfolio of owned and licensed brands. Core products include dolls like 'Barbie', 'American Girl', and 'Monster High'; infant, toddler, and preschool toys such as 'Fisher-Price' and 'Thomas & Friends'; vehicles including 'Hot Wheels' and 'Matchbox'; and action figures, building sets, and games like 'Masters of the Universe', 'MEGA', and 'UNO'. Mattel's target markets encompass children, families, fans of all ages, and collectors. The company operates through North America and International segments, selling directly to retailers, wholesalers, and consumers via e-commerce. Mattel differentiates itself through its iconic brand portfolio, focus on innovation, and partnerships with global entertainment companies to expand its IP beyond toys into content, consumer products, and digital experiences.
No relevant news was found for this stock today.
MAT's technical outlook presents a moderately bullish stance, warranting a score of 0.55. The stock has exhibited a volatile trading range over the past 90 days, with a noticeable downtrend from early July, bottoming in late September, and initiating a recovery throughout October. The price closed at $18.33, hovering around the 21-day EMA ($18.36), which could act as immediate resistance. The 50-day SMA ($17.97) is trending upwards and provides support. The MACD is showing signs of convergence with the signal line, indicating a potential shift in momentum. The RSI at 51.94 is neutral, not confirming overbought or oversold conditions. While ADX is low at 18.97, it suggests a weak trend. Stochastics are at 60.72, showing moderate upward momentum. The recent price action indicates a consolidation phase, and a break above the EMA could signal further upside. However, the stock remains below its 200-day SMA, which is a long-term resistance level. Overall, MAT's technical indicators suggest a potential for moderate gains in the short term, contingent on breaking above the 21-day EMA and sustained positive momentum.
Mattel's MD&A reveals a challenging operational landscape. For the third quarter of 2025, `Net sales` decreased by 6% to $1.74 billion, compared to $1.84 billion in the third quarter of 2024. This decline was attributed to a decrease in gross billings and an increase in sales adjustments. `Gross profit` margin also contracted, falling to 50.0% from 53.1% in the prior year, impacted by unfavorable foreign currency exchange rates, inflation, tariff costs, and higher sales adjustments, partially offset by cost savings. For the first nine months of 2025, cash flows used for operating activities were $203.3 million, a significant increase from $61.6 million in the corresponding period of 2024. This was primarily due to a decrease in net income, excluding non-cash items. Mattel acknowledges operating in an 'uncertain macro-economic environment' that may impact consumer demand, with potential material effects on its results and financial condition. They are also facing industry-wide shifts in retailer ordering patterns. While the company is pursuing cost savings through the OPG program, the near-term outlook appears cautious due to macroeconomic headwinds and sales declines.
Mattel's Q2 2025 earnings call presents a moderately bullish, albeit cautious, outlook. While net sales declined 6% as reported and in constant currency, adjusted gross margin increased by 200 basis points. Management is resuming guidance, providing a revised outlook for 2025, with net sales expected 'to grow by 1% to 3% in constant currency'. This is slightly lower than the previous 2-3% range due to macroeconomic uncertainty. Despite the sales decline, Ynon Kreiz noted that Mattel's POS was up in all regions in the second quarter and the first half of the year, indicating continued consumer demand. The company also highlighted strength in Action Figures and Vehicles, with Hot Wheels on track for its eighth consecutive year of growth. Paul Ruh addressed tariff concerns, stating the company has 'already implemented pricing actions' and doesn't anticipate further increases this year. Overall, the tone suggests cautious optimism, balancing operational excellence with external economic uncertainties.
MAT's financial performance exhibits a generally positive trend, although some inconsistencies warrant attention. Revenue has increased from $809.5M in Q1 2024 to $1.736B in Q3 2025, indicating strong top-line growth. The gross profit ratio has remained relatively stable, fluctuating around 50%, with a high of 0.53 in Q3 2024 and a current value of 0.50 in Q3 2025, suggesting consistent profitability at the product level. Operating cash flow presents a mixed picture, with significant variability across quarters; the most recent quarter shows a positive $71.9M, but Q2 2025 saw a substantial outflow of -$300.1M. Total debt has decreased slightly from $2.664B in Q1 2024 to $1.993B in Q3 2025, reflecting improved solvency. Overall, while revenue growth and a stable gross profit ratio are encouraging, the volatile operating cash flow necessitates careful monitoring. The decrease in total debt provides a more stable outlook for the company's financial health.
The company demonstrates a moderately bullish profile, characterized by solid revenue growth and improving profitability. Revenue has consistently increased, indicating strong market demand. The gross margin exhibits stability, suggesting effective cost management. Return on Equity (ROE) has improved, showcasing efficient capital allocation. While the Price-to-Earnings (P/E) ratio is elevated, it is potentially justified by the company's growth prospects. The Debt-to-Equity ratio has decreased, reflecting a healthier balance sheet and reduced financial risk. The current ratio is at a healthy level, implying sufficient liquidity to meet short-term obligations. Overall, the company presents a favorable combination of growth, profitability, and balance sheet strength, supporting a positive outlook for the next 12 months, although the high P/E ratio warrants close monitoring.
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